Business Development Manager
Business Development Manager
M&R Marketing, based in Macon, GA, is currently hiring for the full-time, in-house position of Business Development Manager. This position is available immediately.
Responsibilities
The Business Development Manager (BDM) is responsible for cultivating new leads who match M&R’s target market, converting them to clients, and working cooperatively with Project Managers to ensure the successful completion of projects and retention of relationships. The BDM is expected to maintain a high-level of service-knowledge in order to properly develop and present proposals to leads and clients.
The following account-specific tasks are critical to the success of this position
Lead Development
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Utilize personal network to gain contact with prospective clients
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Build outreach strategies and leads lists and effectively approach primary decision maker
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Accept and serve all assigned inbound leads (word-of-mouth, marketing efforts, referrals, etc)
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Qualify inbound leads based on our defined target market
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Create discovery briefs to be used by M&R’s internal team
Proposal Presentation & Follow Up
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Develop and present custom proposals to leads and clients based on their specific needs
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Possess a deep understanding of how specific services will help promote a business in the most effective way possible
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Effectively utilize M&R’s CRM to track sales pipeline and progress towards business development goals
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Employ an effective follow-up process with all leads and clients with the goal of converting
Client Management & Support
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Serve as the primary point of contact for clients
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Effectively discover the goals and needs of clients
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Develop strong marketing strategies and solutions based on client needs
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Strategize ways to reengage relationships with inactive clients
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Create discovery briefs to be used by M&R’s internal team
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Communicate the goals and vision of a project to the M&R creative team to ensure the client’s needs and expectations are exceeded
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Oversee the management of projects from beginning to end
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Regularly communicate with your book of business
Client Retention
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Explain to clients how specific services will help promote their products or services in the most effective way possible
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Evaluate service reporting and discuss with client and digital strategist as a part of client retention and growth
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Deliver proposals to existing clients to help increase the growth of their business and improve account retention with M&R
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Analyze customer satisfaction scores and follow-up with clients as necessary
Partner with Project Manager
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Effectively introduce client to Project Manager as a secondary point of contact
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Partner with Project Manager in multiple ways as it relates to leads and clients
Community Engagement
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Identify, cultivate, and maintain relationships with key stakeholders in our target market communities
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Attend community networking events
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Stay up to date on community news and activities within all key markets
Employee Benefits
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Health, Dental, Vision, and Life Insurance
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Matching 401K plan
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10 paid holidays per year
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Paid vacation and sick time
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Paid maternity and paternity time
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Paid volunteer time
Candidate should exhibit M&R’s core values
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Relational: you are others-focused, striving to nurture relationships with your team, clients, and community
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Insightful: you seek the why, striving to understand the client’s work and needs so that we can best serve them
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Innovative: you stay up to date on digital marketing trends and research new service opportunities
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Passionate: you are fully engaged in the work that has been entrusted to you and you believe your work is making a difference
Learn More & Apply
Please email your resume and cover letter to careers@mandr-group.com.
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